Digitizing the dartmouth ID

After being locked out of my dorm room in snowy New Hampshire one too many times, I realized a student need that had yet to be filled. Digitizing the Dartmouth ID would allow for students who forgot their IDs to gain more convenient access to student spaces on campus. Additionally, it would allow the college to gain data on student behavior on campus to correctly allocate resources to campus locations at needed times.

I recruited a team of three students to develop this idea through TuckLAB—an entrepreneurship competition hosted by Tuck School of Business—leading us to compete and win in the shark tank style final round. Collaborating on developing an MVP, marketing and financial model, interface design and producing a commercial, we then delivered groundwork to the college administration and now see a digital ID used across campus.

• Leadership

  Recruited three students for startup idea to digitize Dartmouth ID card, delegating tasks in tech, marketing, and finance.

• Collaboration

  Successfully collaborated on Minimum Viable Product, marketing and financial model, interface design, and producing a commercial, leading the team to win the $1,000 cash prize.

• innovation and problem solving

  Noticed a student need that was not being met by the college, designed a solution to solve this need that is now implement across the college.

Final slide deck containing MVP, financial and advertisement strategy plan, and wireframes.